Nhasi, Kambani yeCoca-Cola yakazivisa kuvhurwa kwezvitsva zvakasungwa zveCoca-Cola mumusika weChina.
Ichi ndicho chimwekurongedza kukwidziridzwapamwero wepasi rose kubvira pakatangwa Same Brand global marketing strategy in 2016.Kutaura zvazviri, makeover ndiyo danho richangoburwa mukutsvaga kweCoca-Cola kuita kuti pasi rose risave nemarara.Kurongedza kutsva kunowedzera mutsara wekuti "Recycle me" ku kukurudzira vatengi kuti vadzokorore mabhodhoro nekugadzira manzwiro ekutaura chiso nechiso nebhodhoro.
Ngatitarisei kurongedza kutsva kweCoca-Cola.Kurongedza kutsva kunosanganisira classic Coke uye Diet Coke, kusanganisira PET mabhodhoro nemakani ehukuru hwakasiyana.Coca-Cola yakatsanangura kuti iyo dhizaini pfungwa ye "kubvisa" ndeyekupa mutero kuzana rayo. - yekare yekurongedza, uye akati mune bulletin: "1915 'Coca-Cola' bhodhoro rakakomberedzwa inguva yekusingaperi munhoroondo yekurongedza munyika, kuzivikanwa kwayo kwepamusoro kunoratidzwa kunyangwe ikaputsika pasi, inogona kuzivikanwa. pakarepo.
Mucherechedzo unowanikwa zvechokwadi unogona kunge usisade mameseji akaomarara uye madhizaini anopenya.Kufananidza mavara, Coca-Cola yakaenderera mberi neiyo red and white logo collocation;Coca-Cola Diet ine dzvuku kumashure uye logo nhema.Zvakakosha kuziva kuti kudya Coke's new color scheme ndiyo yakanyanya intuitive imwe.
Iyo nyowani yekurongedza inoshandura iyo yakazara ruvara hurongwa, ichiita kuti ive yakasiyana neiyo classic coke, ukuwo ichiita kuti iwedzere kubata maziso pamasherufu nedzimwe nzvimbo.
Pamusoro pezvo, kurongedza kwekudya kweCoke kunowedzerawo zvine mukurumbira mazwi ekuti "0 shuga" uye "0 mafuta" kuratidza "pfungwa diki" dzechinwiwa chehofori yekutarisira hutano.
Kutaura zvazviri, kuvhara mabhodhoro kunogona kuonekwa se "pfuma yebhadhiro", iyo inoratidzwa mukuti hapana mari yakawedzerwa, chigadzirwa chinogona kupinzwa munzvimbo dzakawanda, uye mapoka evatengi anosvika anovimbiswa.
Naizvozvo, kutora dhizaini yekurongedza semutakuri wekudzidzira kusimudzira kwakasimba igwara rakanaka.
Kambani iyi yakazivisa kuti nyowani nyowani "Coca-Cola" ine logo inogadziriswa yekurongedza yakatangwa zvakare mumusika wepasi rose, kusanganisira United States, Singapore, Malaysia nemimwe misika. wobva waburitsa dhizaini kune akati wandei mabhiriyoni emadhora.
"Coca-Cola China akaudza Food nhasi. Coca Cola China kuumba dingindira recycling ruzhinji kuratidzwa, yagara iri pamusoro pegirini kukura epurasitiki packaging ndiyo pfungwa yezvakatipoteredza utongi, zvakare nyaya inokosha zvinwiwa mabhizinesi.
Nhasi, Coca-Cola China yakaudza chizvarwa chezvikafu, pamusoro pezita rekuti "ndigadzirisezve" pabhodhoro, kambani icharamba yakazvipira kudzidzisa veruzhinji uye kuparadzira kudzoreredzwa kwebhodhoro rechinwiwa, kuburikidza nemagariro kubva kumativi ese ehupenyu. takabatana maoko kuvaka dingindira ZhanChen, migwagwa yakabatana yenharaunda inogadzira bhodhoro rechinwiwa recycling yakavharwa-loop modhi, dhizaini yekuvhura rPET inobuda uye zvichingodaro mazano ekuyedza,Kuzadzisa chinangwa che "kusarasa pasi pedenga".
Nguva yekutumira: Sep-15-2021